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Campaign Tips

Status Task Assigned to Deadline Notes
Pre Campaign
Research your audience(who, why and where)
Legal matters (bank account and legal structure)
Get your team together
Research and choose the platform
Decide on the realistic goal
Brainstorm campaign ideas with your team
Build a timeline
Research your community and its online activity
Start growing your online and offline communities
Research potential partners
Research potential press connections
Research potential networks
Home your campaign pitch(what, why and to whom)
Test your pitch
Create a budget
Collect campaigns media (images, videos)
Determine perks
Test your perks with your target audience
Prepare a publishing plan for the campaign
Get your team to evaluate their availability
Prepare press releases / an EPK Website
Contact your networks to secure a 20-30% seed investment
Start soft launch (if applicable)
Campaign Launch
Press release about the launch
Keep growing your network
Launch your email campaign
Weekly email campaigns
Analize and tweak perks
Thank your supporters
Daily campaign updates (interviews, behind the scenes...)
Keep your partners informed about the campaign
Post Campaign
Inform supporters about the campaign results
Deliver Perks
Send a post campaign press release
Team Contact List
Name Role Availability Social Media Link Email Phone
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Publishing Plan Perks Total (cost 1750 deducted)
Perk Price(USD) Perk Cost(USD) Sales Goal Perk Profit Perk Name Short Description Tested Yes / No
1750
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Publishing Plan
WEEK Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Focus Social Channels Social Channels Email Social Channels Social Channels Email Social Channels Social Channels Email Social Channels Social Channels Email Social Channels Social Channels Email Social Channels Social Channels Email Social Channels Social Channels Email
Week 1
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Publishing Plan
Checklist Sheet Team Sheet Perks Sheet General Publishing Plan Social Media Email
Task Status Roles Availability Pricing Comission(%) Focus
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