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Campaign Tips
| Status | Task | Assigned to | Deadline | Notes |
| Pre Campaign | ||||
| Research your audience(who, why and where) | ||||
| Legal matters (bank account and legal structure) | ||||
| Get your team together | ||||
| Research and choose the platform | ||||
| Decide on the realistic goal | ||||
| Brainstorm campaign ideas with your team | ||||
| Build a timeline | ||||
| Research your community and its online activity | ||||
| Start growing your online and offline communities | ||||
| Research potential partners | ||||
| Research potential press connections | ||||
| Research potential networks | ||||
| Home your campaign pitch(what, why and to whom) | ||||
| Test your pitch | ||||
| Create a budget | ||||
| Collect campaigns media (images, videos) | ||||
| Determine perks | ||||
| Test your perks with your target audience | ||||
| Prepare a publishing plan for the campaign | ||||
| Get your team to evaluate their availability | ||||
| Prepare press releases / an EPK Website | ||||
| Contact your networks to secure a 20-30% seed investment | ||||
| Start soft launch (if applicable) | ||||
| Campaign Launch | ||||
| Press release about the launch | ||||
| Keep growing your network | ||||
| Launch your email campaign | ||||
| Weekly email campaigns | ||||
| Analize and tweak perks | ||||
| Thank your supporters | ||||
| Daily campaign updates (interviews, behind the scenes...) | ||||
| Keep your partners informed about the campaign | ||||
| Post Campaign | ||||
| Inform supporters about the campaign results | ||||
| Deliver Perks | ||||
| Send a post campaign press release | ||||
| Team Contact List | |||||||
| Name | Role | Availability | Social Media Link | Phone | |||
| Add Row | |||||||
| Publishing Plan | Perks Total (cost 1750 deducted) | |||||||
| Perk Price(USD) | Perk Cost(USD) | Sales Goal | Perk Profit | Perk Name | Short Description | Tested Yes / No | ||
| 1750 | ||||||||
| Add Row | ||||||||
| Publishing Plan | |||||||||||||||||||||||
| WEEK | Monday | Tuesday | Wednesday | Thursday | Friday | Saturday | Sunday | ||||||||||||||||
| Focus | Social Channels | Social Channels | Social Channels | Social Channels | Social Channels | Social Channels | Social Channels | Social Channels | Social Channels | Social Channels | Social Channels | Social Channels | Social Channels | Social Channels | |||||||||
| Week 1 | |||||||||||||||||||||||
| Add Row | |||||||||||||||||||||||
| Publishing Plan | |||||||||
| Checklist Sheet | Team Sheet | Perks Sheet | General | Publishing Plan | Social Media | ||||
| Task Status | Roles | Availability | Pricing | Comission(%) | Focus | ||||
| Add Row | |||||||||