HOOKED: The trick is to take that familiar business model and do it a little differently.

People Don’t Want Something Truly New, They Want the Familiar Done Differently.

 

This article is inspired by the book; Hooked: How to Build Habit-Forming Products - by: Nir Eyal  The main point I got out of this book (that I read over a year ago) is that we are still stuck on the familiar. The trick is to take that familiar and do it a little differently. Interestingly, we noticed this fact applies to innovation and technology the most. We can take Windows 10 and Facebook as examples. Windows 10 is a lot different then Windows 7 and consumers couldn't adapt to the new look.  Most people still prefer the older Windows with just better features.  The same is true with Facebook.  No one wants a new Facebook, users just want Facebook with better features. Here is a Video about the book HOOKED: [embedyt] https://www.youtube.com/watch?v=hVDN2mjJpb8[/embedyt] “New and improved” is great for things we are already familiar with . This is what I got out of this book.  LOCODOR is doing just that "New and Improved" Crowdfunding Platform. We are not 100% there yet, and we are making improvements all the time. The main mission is to make CrowdFunding Social.  Communicate your Campaign with Backers that are on the fence to Invest in your Startup, that way you won't miss out on backers.