'Don't Go Dark' Crowdfunding Mistakes Entrepreneurs Make and How to Avoid Them


Keep it Fresh and Dynamic:  After posting your campaign, you can’t sit and wait for funding to come in -- you’ve got to be proactive. “Once you are done posting your campaign and launching it, you need to keep it fresh and dynamic,” Rubin advises. Be Proactive & Network: Very important from the get-go to pinpoint exactly who will be funding your idea and the type of people it will attract, then target them. If people already support your idea before launch, you’ll attract more backers through word of mouth. On day one, you should have a following and know who will back your crowdfunding campaign. Keep Engaging with People: Many campaigners make the mistake of not continuing to update their backers and oftentimes “go dark.”