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Amazon is getting into the social media game - Amazon Spark

Amazon launches Spark, a social network for its shoppers

Amazon Spark

Spark encourages users to tag images, stories and ideas about products they like -- with links, of course.

The move comes at a time when retailers are competing more fiercely for content and consumers' cash.  

"Whether you're looking for inspiration for home décor or seeking advice for the best long-distance running shoes, Spark makes it easy to discover -- and shop -- stories and ideas from a community that likes what you like," Amazon said in an